From "II Creation." Turin can nail any odor descriptively in a few words. He's generally not only exactly spot on, he gets incredible torque from the most recherché nouns. (He uses adjectives rarely to never.) He screws off a cap, pushes over a molecule, and you look at the label: "cis-3-hexenol." "Cut grass," says Turin, watching you. Two words, definitive. You sniff.....

From "II Creation" Writing the Perfume Guide, Falling into the Smell Mystery. Turin's friends finally ordered him to write what became the bestselling perfume guide in France, a country obsessed by perfume (the French economy's top wealth generators are armaments, then aerospace, then perfume). It was the guide that led him into the secret world of perfume creation, the industrial molecular factories, and there, utterly unexpectedly, he suddenly perceived the dark hole at the center of this world: No one understands how we smell...

From "III Writing" Luca Turin's Creative Life. "He had to find smells now, match them to molecules, match molecules to vibrations, and he began mixing chemicals, whipping up electron vibrations, like as mad cook. He was running into Jane Brock's lab, down the hall into Tim Arnett's office, tracking down Martin Rosendaal and hunting Tibor Krenacs armed with smells, dragging molecules around and shoving things under their noses several times a day, ordering "Smell this!"

From "III Writing " The story of Dioressence. The accidental creation of a legend.

From "VII Russia" Cultural perfumes aesthetics of France, Britain, Italy, the US. The differences you get.